In the realm of business decisions, striking a balance between urgency and thoroughness is crucial. When a need emerges, the impulse to hastily implement any fix can impede the search for a viable solution.
In this article, I outline strategies to steer clear of a "Goldilocks" approach to software selection in your next pursuit.
The Goldilocks Approach to Software Selection
We have all heard the fairy tale about Goldilocks.
You remember. It's the story of a little blonde girl who commits breaking and entering, a felony, to explore a family of talking bears' home, eat their food, break their furniture, and nap where their child sleeps.
Many organizations often go through a similar process when looking for a software solution, typically considering three options before making a final choice. Some organizations even try out three different solutions before deciding on one. This approach is quite common in software searches.
This is sometimes referred to as the "Goldilocks Effect. The Goldilocks Effect — or the Goldilocks Principle — is the premise that people are inclined to seek 'just the right amount' of something. In the context of software decisions, associations may focus on three options. While it's not necessarily a bad thing, there is nothing magical about "3".
Let’s discuss.
Identify the Problem Holistically
I had a client who was eager to find a membership software program that could integrate with WordPress, a content management software. After evaluating the available options, she selected a solution that met this requirement. However, after two months, she realized the importance of other missing features. Unfortunately, even after trying three different software options, she still hasn't found what she's looking for.
If your current membership management software isn’t meeting your needs, don’t rush to purchase a new one. First, evaluate what your current system does well and where it falls short. Make a list of the specific functions you require from your system and use it as a guide when researching replacement options. This approach will help ensure that you don't just replace one set of issues with another.
Focus on the Value of Software
When looking for IT solutions, especially in the association nonprofit sector, it's common to prioritize affordability. However, when purchasing software, it's crucial to prioritize value over price. Use the list of requirements you've previously developed to make sure that any software package you consider can meet the needs your current software cannot. Choosing a replacement system that is just as inefficient will ultimately lead to the need for another replacement, likely costing more than investing in a suitable system from the start.
Additionally, it's important to train and support your staff as they become familiar with their new tools. Providing on-site, hands-on training along with comprehensive manuals and support materials will give your staff the confidence to effectively use the new solution. Skipping this step can make it difficult to differentiate between problems stemming from weaknesses in the software and those arising from user error and lack of confidence.
Goldilocks eventually found what was "just right" for her, but she was lucky. In the business world, it's crucial to be wise and proactive in selecting the tools we use. Knowing exactly what we need before making a purchase is essential. This approach allows us to allocate our resources, time, and dedication toward pursuing our mission rather than spending time shopping for software.
Until next time, keep SmartThoughts in mind.
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