Marketing Automation Software

How To Rock With Automation In Your Software Programs

It’s always crunch time in the world of Association and Nonprofit leaders: time to drive membership, mission, & sustainability. In this...

Before You Even Call A Vendor: Know The 3 Buckets of Nonprofit Marketing Tech

Buying the software to power your nonprofit is an intimidating task. Your ability to fund-raise, advocate, and create meaningful change...

10 Reasons to Consider Marketing Automation for Your NonProfit Organization

Do your marketing strategies include the addition of marketing technologies in your organization? As a nonprofit executive, you face...

Membership, Marketing, & Communications Alignment

Does alignment between your membership, marketing, and communications departments impact your effectiveness? There is much discussion in...

How To Use Database Segmentation to Stand Out

In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...

Can Your Nonprofit Afford To Wait On Marketing Automation?

Can your Nonprofit afford to wait on marketing technology decisions? Certainly, nonprofit leaders are short-staffed and overworked. And,...

How to Boost Your Marketing Campaigns Effectiveness

Looking for a surefire way to reduce conversions, scare away your constituents, & exceed your marketing budget? My guess is probably not;...

10 Predictions for Marketing Automation for Nonprofits

You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...

Analytics in Marketing Automation Software for Nonprofits

If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...

The Secrets of Email Marketing Revealed by Informz Report

For the fifth consecutive year, the Informz Association Email Marketing Benchmark Report has been released. In this article, I wanted to...

Which is better? Email Marketing vs. Marketing Automation Software

How is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...

Segmenting Your Supporters with Marketing Automation Software

Segmenting your donors and members can be both the bane and the saving grace of a digital marketer’s existence. Ideally, each marketing...

The Beauty of Analytics within Marketing Automation Software

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

15 Key Areas to Consider When Evaluating Marketing Automation Software

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

Top 15 Things to Consider before buying Marketing Automation Software

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

Why should you want website visitor tracking at your NPO?

In the last 5 to 7 years we have seen marketing change from spending money to interrupt people with advertising to marketing based on...

How Video Email can impact engagement at NPO’s

I truly enjoy reading about and seeing software which significantly helps create value, grow revenue, & create competitive advantage. In...

The Top 5 items to consider when looking at Marketing Automation

marketing automation software is an essential tool for both businesses and nonprofits. In this article, we wanted to address 5 items...

Top 5 Ways Twitter can be enhanced by Marketing Automation Software

Social Media is no longer optional. In this article, we wanted to explore ways in which Twitter and Marketing Automation can play a role...

How to Get Social with Inbound Marketing in Nonprofit Associations

Nonprofit and for profit organizations should consider implementing a strategy for Inbound marketing on social media. By going with...

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