In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...

Can your Nonprofit afford to wait on marketing technology decisions? Certainly, nonprofit leaders are short-staffed and overworked. And,...

Looking for a surefire way to reduce conversions, scare away your constituents, & exceed your marketing budget? My guess is probably not;...

You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...

If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...

Segmenting your donors and members can be both the bane and the saving grace of a digital marketer’s existence. Ideally, each marketing...

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

In the last 5 to 7 years we have seen marketing change from spending money to interrupt people with advertising to marketing based on...

marketing automation software is an essential tool for both businesses and nonprofits. In this article, we wanted to address 5 items...

Social Media is no longer optional. In this article, we wanted to explore ways in which Twitter and Marketing Automation can play a role...

Nonprofit and for profit organizations should consider implementing a strategy for Inbound marketing on social media. By going with...

In this piece, we wanted to underscore some quick tips for using Marketing Automation today in nonprofits. As mentioned before in recent...

Provided by HubSpot Inbound Marketing In this article, I am going to focus on 5 top reasons associations should consider a focused...

Can Marketing Automation software help attract members? We recently read that Gartner Research projects that by 2020 customers will...