Inbound Marketing Philosophy

How To Use Database Segmentation to Stand Out

In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...

Can Your Nonprofit Afford To Wait On Marketing Automation?

Can your Nonprofit afford to wait on marketing technology decisions? Certainly, nonprofit leaders are short-staffed and overworked. And,...

How to Boost Your Marketing Campaigns Effectiveness

Looking for a surefire way to reduce conversions, scare away your constituents, & exceed your marketing budget? My guess is probably not;...

10 Predictions for Marketing Automation for Nonprofits

You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...

Analytics in Marketing Automation Software for Nonprofits

If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...

Segmenting Your Supporters with Marketing Automation Software

Segmenting your donors and members can be both the bane and the saving grace of a digital marketer’s existence. Ideally, each marketing...

The Beauty of Analytics within Marketing Automation Software

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

15 Key Areas to Consider When Evaluating Marketing Automation Software

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

Top 15 Things to Consider before buying Marketing Automation Software

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

Why should you want website visitor tracking at your NPO?

In the last 5 to 7 years we have seen marketing change from spending money to interrupt people with advertising to marketing based on...

The Top 5 items to consider when looking at Marketing Automation

marketing automation software is an essential tool for both businesses and nonprofits. In this article, we wanted to address 5 items...

Top 5 Ways Twitter can be enhanced by Marketing Automation Software

Social Media is no longer optional. In this article, we wanted to explore ways in which Twitter and Marketing Automation can play a role...

How to Get Social with Inbound Marketing in Nonprofit Associations

Nonprofit and for profit organizations should consider implementing a strategy for Inbound marketing on social media. By going with...

Tips for Using Marketing Automation Software Effectively for Nonprofits

In this piece, we wanted to underscore some quick tips for using Marketing Automation today in nonprofits. As mentioned before in recent...

Top Reasons Inbound Marketing is a fit for your Association

Provided by HubSpot Inbound Marketing In this article, I am going to focus on 5 top reasons associations should consider a focused...

Marketing Automation for Attracting Your Membership

Can Marketing Automation software help attract members? We recently read that Gartner Research projects that by 2020 customers will...

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