As a non-profit organization you want to build, maintain and encourage everyone’s involvement; staff, clients, supporters and donors. One...

To email or not to email, that is the question organizations are asking themselves more often. Do people really read marketing emails...

In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...

Can your Nonprofit afford to wait on marketing technology decisions? Certainly, nonprofit leaders are short-staffed and overworked. And,...

Looking for a surefire way to reduce conversions, scare away your constituents, & exceed your marketing budget? My guess is probably not;...

You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...

If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...

For the fifth consecutive year, the Informz Association Email Marketing Benchmark Report has been released. In this article, I wanted to...

How is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...

Segmenting your donors and members can be both the bane and the saving grace of a digital marketer’s existence. Ideally, each marketing...

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

I truly enjoy reading about and seeing software which significantly helps create value, grow revenue, & create competitive advantage. In...

marketing automation software is an essential tool for both businesses and nonprofits. In this article, we wanted to address 5 items...

Social Media is no longer optional. In this article, we wanted to explore ways in which Twitter and Marketing Automation can play a role...

In this piece, we wanted to underscore some quick tips for using Marketing Automation today in nonprofits. As mentioned before in recent...

Email Marketing Campaigns Insights! Today, Membership Management systems and Donor Management software should have native email marketing...

5 Key Factors Driving the Race towards New Marketing Automation at NPO’s! In our opinion, one of the leading trends for nonprofit...

Social Media is more than just a buzzword. Certainly, personal users in the Social Media world have noticed the influx of businesses and...